When was the last time you left your house without your cell phone? The increasing mobile connectivity of consumers and business decision-makers globally has opened the doors to a wide range of low-cost, high-impact online marketing and communications possibilities for companies of all sizes. One of the most promising, but still early on the growth/adoption ...…
ComScore White Paper: How Brands Reach and Influence Fans Through Social Media Marketing Many businesses can get insights from this in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages. The study profiles three major brands – Starbucks, Southwest Airlines, and Microsoft Bing ...…
Interesting post by Meghan Keaney Anderson,”Responding to Leads Within An Hour 7x the Conversions, at http://bit.ly/ri6lkG. Cites stat out of Harvard Business Review on the importance of timely responses when it comes to following up with online leads. The data originally came from a study of 2,241 U.S. firms led by a researcher at South Korea’s Sungkyunkwan University. ...…
