ComScore White Paper: How Brands Reach and Influence Fans Through Social Media Marketing

Many businesses can get insights from this in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages. The study profiles three major brands – Starbucks, Southwest Airlines, and Microsoft Bing – to show the impact of these impressions on Fans and Friends and help illustrate how brands today need to be thinking about their social marketing initiatives.  Download the white paper here: http://bit.ly/nsqGgq