With over 25 million users already signed-on in less than two months, Google+ is tool/phenomena/social network that marketers cannot ignore. Fortunately for those of us with limited time and attention spans, the good folks at Hubspot (http://bit.ly/mURK1B) have put together a top-rate collection of presentations to help us get a handle on Google+. You can ...…
There’s a new, free tool that enables marketers to identify potential customers who are planning to visit their cities, and to connect with them before their trips. Reach.ly (http://reach.ly/) was developed for use by the hotel industry to contact potential guests, but no reason it can’t also be helpful in marketing by restaurants, emergency health ...…
Feared restaurant critics like the late New York Times’ Craig Claiborne seem to be going the way of Walter Cronkite. As Niall Harbison of Mobile points out (http://bit.ly/oKfYwV), mobile phones and people’s interest in hearing others’ reviews are emerging as a primary customer driver in the restaurant business, positively and negatively. Smartphone photos of food ...…
Takes some cleverness to demonstrate a complex concept so a prospective customer immediately sees through to the benefits. Outstanding marketing communications was the key to Mercedes Benz’s award-winning presentation of its new pre-safe capability, as Quentin O’Reilly reported (http://bit.ly/qNt3d7). Mercedes was looking for a way to communicate the abilities of their new crash-avoidance system, so ...…
No question use of QR codes is expanding rapidly for mobile online marketing, possibly even outpacing the growth of camera smartphones that make QR campaigns possible. But what Seattle Times reporter Susan Gilmore found recently (http://bit.ly/o2lBoc) stretches the envelope in a whole new dimension. Gilmore found the bar code-like patterns embedded in headstones at Holyrood ...…
Doctor uses 5-step checklists…and enforcement…to cut infection rates to zero. And he gets a Mcarthur Fellowship $1,000.000 genius grant. No reason your business can’t get a similar breakthough, if not the $1 million, according to Entrepreneur magazine (http://bit.ly/nADzT1), by following a few simple list-making rules: Target underperforming areas Set improvement benchmarks Document the sequence of ...…
There isn’t a lot of technology or online content in in-person meetings and presentations — we’ll get to bad online body language down the road — but how you stand, talk, gesture, and relate to the others in the room is probably more important. After all, you may have invested days or weeks online, in ...…
Communications that “leap technology and go straight to the brain.” A couple recent items drive home the marketing effectiveness of putting your messaging and credentials — as well as the benefits you deliver — into the form of a story. First, Psychology Today (http://bit.ly/nSIElz) goes into all the fundamentals why telling stories is the best ...…
When was the last time you left your house without your cell phone? The increasing mobile connectivity of consumers and business decision-makers globally has opened the doors to a wide range of low-cost, high-impact online marketing and communications possibilities for companies of all sizes. One of the most promising, but still early on the growth/adoption ...…
ComScore White Paper: How Brands Reach and Influence Fans Through Social Media Marketing Many businesses can get insights from this in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages. The study profiles three major brands – Starbucks, Southwest Airlines, and Microsoft Bing ...…
