QR Code Campaigns Increase Sales 130% to 200%

When was the last time you left your house without your cell phone?

The increasing mobile connectivity of consumers and business decision-makers globally has opened the doors to a wide range of low-cost, high-impact online marketing and communications possibilities for companies of all sizes.  One of the most promising, but still early on the growth/adoption curve, is QR codes, the bar code like diagrams that convey messages and links to cell phone users merely with the snap of a cell phone camera.

Two recent promotion campaigns highlighted by Lauren Fisher at http://bit.ly/opx02p show how sales have been grown dramatically with simple QR code applications and at relatively little cost.  Applying this technology in any market is merely a matter of imagination and willingness to step out as an innovator — and customers who get it will appreciate it greatly.